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About Us

Brow Boutique South Africa was started by Jess Hollingdrake in the beginning of 2016 and has since grown into South Africa's leading cosmetic tattoo studio with a reputation of exceptional artistry and the highest level of professionalism our industry has to offer. We offer specialist advice and services stemming from our

absolute passion for enhancing your own natural beauty and to date, Brow Boutique is proud to have a customer base of over 11 000 happy clients.

We have created a unique, tranquil enviroment for our clients and team alike. Our studios are completely different from what people are generally accustomed to in corporate retail salons. 

This small boutique studio is situated on the doorstep of the busy Clearwater Mall in Allen's Nek, Johannesburg The Brow Boutique Studios are located inside a secure business park. Our studio space comprises of a comfy waiting room, 4 fully equipped treatment rooms as well as a dedicated training facility and additional studio space. 

Our studio is a safe space, fully inclusive and cruelty-free :)

Image by Anita Austvika

What We Do









Meet The Team

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Jess Hollingdrake established herself as one of the first Microblading artists in South Africa after qualifying with International Masters Training in Microblading, Permanent Makeup, Colour Knowledge and Tattoo Removal.


Jess is internationally qualified in Advanced Permanent Makeup techniques through International brand Swiss Colour as well as Dermapigmentation, Advanced Micropigmentation and Scalp Micropigmentation. Over her nearly 10 years in the industry - Jess has become a recognised Master Trainer in her field with years of practical experience. Jess is also part of the international LI Pigments Pro Artist Team.


She also holds an international OSHA certification in safe practices for tattoo artists and  Blood-borne Pathogens training as well as an array of advanced certifications and various makeup qualifications. Jess is also a full member of PCASA - Permanent Cosmetic Association of South Africa and an Affiliate and Corporate Member of the SAAHSP (South African Association of Health and Skincare Professionals)


After studying Interior Design through a college in London, Jess decided to turn her passion for aesthetics and love of tattooing into the niche beauty industry. She is an avid collector of tattoos, lover of all things art, a complete foodie and is obsessed with animals. 


If she isn't with clients or training students - she's usually baking treats, drawing or spending time with her partner, family and friends. 

Dr Thalia Brizido is our resident Medical Aesthetics Doctor under our new " Medi & Muse" collection at Brow Boutique. 

Dr Thalia is a qualified medical doctor with a special interest in Aesthetic Medicine. 

From a young girl she battled with her self-image and self-confidence, but as she matured she discovered that although you’re your biggest critic, you’re also your greatest ally. Confidence is everything! 

Prior to pursuing a career in medicine she completed her Honours degree in Psychology at UCT. She obtained her Bachelor of Medicine and Bachelor of surgery (MBBCh) from Wits University and qualified as a medical doctor in 2017.

Following her community service she continued to focus on the Art of medicine and obtained certificates in Botox and Filler training as well as Lip beautification from Medskills Training Academy and is continuously growing her Aesthetic medicine skills and portfolio. 

She is an advocate for enhancing, maintaining and revitalising one’s natural beauty or masculinity! She firmly believes in both preventative anti-aging medicine or “prejuvenation” and corrective “rejuvenation and revitalisation”.

When Dr. Thalia isn’t beautifying clients, she works in a state clinic and in her free time she enjoys spending time with family and friends and finding any excuse to get away from the rat race of joburg and into the bush! She is a lover of good food, fine wine, and all things chocolate (most enjoyed at suns

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Sheldon Smith is a talented tattoo artist and Scalp Micropigmentation specialist. 

With a natural love for art, Sheldon was drawn to tattooing as it pushed society's boundaries for artistic expression. Immediately after completing his Matric, Sheldon took up his love for art in the form of tattooing, getting his first apprenticeship at Winston Ink, where he completed his 2 year apprenticeship.


Sheldon then moved to Johannesburg to pursue a more diverse tattoo community and client base, and has since worked for studio’s across Johannesburg such as Dakota Lee, SA Hardcore and Tattoo World before opening a private studio close to the beautiful Walter Sisulu Botanical Gardens in Ruimsig, Johannesburg. ​​

Sheldon uses his love for animals to focus his style in Neotraditional animals and floral tattooing but doesn’t limit himself to that, he also pursued a career in paramedical tattooing in the form of the revolutionary Scalp Micropigmentation treatment - having trained under one of the UK's most prestigious SMP specialists back in 2020.

Macaela Chetty is our resident Lash Extension Artist and Brow Stylist. 

Macaela started her eyelash extension journey 4 years ago and has spent the last 2 years consistently working towards perfecting her technique & growing herself as an artist.

One of the things that sets Macaela apart from other lash artists is that she offers custom lash sets & always starts with a consultation to provide each individual client with the perfect lash set suited to them and takes the time to educate them on aftercare. 

When she’s not pursuing her dreams she loves spending quality time with family.


Camen VD Merwe is our resident admin wizz, client liaison and friendly smile you see when you walk into Brow Boutique.  She is in charge of bookings - ensuring that all of our clients' needs are attended to. 


She is commonly referred to as our team "mom", making sure that our artists, clients and students are well taken care of with a kind ear, amazing sense of humour and the best cappuccinos. 

Camen is currently under apprenticeship to become a fully qualified Cosmetic Tattoo Artist and will soon be taking clients of her own :) 


When Camen is not in the studio - she can be found spending time with her two beautiful daughters. 


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We only use industry leading products

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