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Hello, Welcome to Brow Boutique

Thank you for visiting the home of Brow Boutique South Africa, one of the country's first ever established Microblading specialists, situated in the gorgeous mountain side area of Little Falls, Johannesburg, South Africa.

Established in 2016, Brow Boutique has been a pioneer in the beauty industry as the first Microblading specialist in the country. Over the years, we've had the honor of serving more than 11,000 satisfied customers, earning a reputation for precision and excellence.

Our journey began in Microblading, setting the standard for natural-looking eyebrow enhancements. Since then, we've expanded our offerings to include a full medical aesthetics clinic, a dedicated lash room, and a state-of-the-art training academy.

Brow Boutique is more than a beauty destination – it's a hub of innovation and expertise. Our professional team, continuously trained to stay ahead in the industry, is dedicated to providing personalized, top-tier services. From Microblading to advanced aesthetic treatments, lash enhancements to empowering future beauty professionals through our training academy, Brow Boutique is committed to redefining beauty standards.


We are a professional team of girls - and a guy - that have dedicated our waking moments to reaching perfection. We have created a unique , cozy and welcoming boutique where our customers are always welcome,  always our main priority and always leave feeling like they received the service they deserve.


We don't believe in a "One Fit For All" You're unique and that's something we celebrate.

Our Standards

LI Pigments & Girlz Ink - 2023 Pro Artist 


Brow Boutique's Owner & Master Artist - Jess Hollingdrake was recently announced as 1 of 10 artist's from around the globe that have been been selected for the 2023 Li Pigments Global PRO TEAM. This is a team of highly skilled, extremely talented cosmetic tattoo artists with the common goal of expanding the Permanent Makeup community, sharing knowledge and growing the industry. 

Follow  @Girlzinkstudio and @Lipigmentsglobal on Instagram to keep up with the Pro Team ! 

PCASA - Permanent Cosmetic Association of South Africa - Full Member


The Permanent Cosmetic Association of South Africa (PCASA) is a chapter of The Society of Permanent Cosmetic Professionals (SPCP). PCASA is a nonprofit membership society for professionals within the permanent cosmetic industry aimed at the perfect execution of treatments on the part of its members, the advancement of skill and  professional development by making training programmes of the highest standard available to its members on a continual basis, and public protection against poor conduct on the part of member industry professionals. 


The SPCP was founded in 1990 and is the largest nonprofit association of its kind in,  not only the United States of America, but also in the rest of the world. PCASA is the SPCP’s South African Chapter. It was established in 2011 and abides by the same Code of Ethics that the SPCP applies to set the industry standard for permanent cosmetic professionals. 


SAAHSP - Professional Body for the Skin, Body & Nail Care Industry - Affiliate Member and Corporate Member 


The SAAHSP Professional Body will be driven towards achieving quality education and training,

regulate industry standards to our code of ethics in the Beauty Health and Skincare industry. 

The activities involved in such an exercise are guided by a Quality Management System.

SAAHSP was awarded Professional Body Status by SAQA (South African Quality Assurance Body

on the 19th March 2013. This provides SAAHSP members with Professional registration and Designations. 

What Our Clients Say

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I had an absolutely magical experience at Brow Boutique and can't express how wonderful it has been waking up with eyebrows every morning. Life changing, I tell you! Jess is THE brow guru. She considered my personal style and look when advising me on my options. She is the expert, so I obviously took her advice; and I couldn't be more thrilled with the outcome!

The atmosphere is super welcoming and accommodating, and all your aftercare needs are taken care of as well. I will be recommending Brow Boutique to everyone..

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Visited Brow Boutique yesterday and what a wonderful experience: from the minute I arrived until the minute I left. Thank you Bev for a warm welcome, coffee and kind assistance. The boutique is beautiful, professional, secluded and very relaxing.

Jess, your signature brows are amazing!!! My brows have never looked this good in 40 years. Thank you for giving me natural-looking, stunning brows - you are a true artist and extraordinary soul.
I highly recommend Brow Boutique SA.

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If I could give Jess a 100 star review I would!

She is professional, knowledgeable and precise in the work she does, she talks you through the whole process beforehand which really calmed my nerves.

The studio is clean, organised and peaceful and I loved every minute I was there.

She shaped my eyebrows perfectly and her colour matching is incredible. I'm SO happy with my new brows

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I needed a cover up done on previous microblading work done at a different establishment. Jess created a beautiful brow shape and then covered up my brows using her Signature Brows process, leaving me with beautiful eyebrows that still look natural despite being a cover up. I am so happy with the results and can’t wait for my 6 week touch up. The studio is gorgeous and clean, and the attention to detail and customer service really blew me away.

A huge thanks to Jess and Britt for the amazing work they do and making me feel so comfortable. Highly recommended!

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Highly recommended!


Brow Boutique offers a very professional service in their stylish and comfortable salon.


Jess is extremely talented at microblading and shading (I did both) and I can't get over how amazing my brows look. Having started with very patchy brows and not being the greatest at applying my own makeup, I now have great brows every day without having to make any effort. I also had lash enhancing eyeliner done by Aleesha (whose work is also amazing) and am delighted with this effect too. I was nervous to try these procedures at first (being semi-permanent and all) but definitely dont regret my decision.

Bronwyn Bing

Our Courses
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Our Socials

Meet Our Founder

Jess Hollingdrake established herself as one of the first Microblading artists in South Africa after qualifying with International Masters Training in Microblading, Permanent Makeup, Colour Knowledge and Tattoo Removal . Jess is internationally qualified in Advanced Permanent Makeup techniques through Swiss Color and is a recognised Master Trainer in her feild with years of practical experience.


She also holds an international OSHA certification in safe practices for tattoo artists and  Blood-borne Pathogens training as well as an array of advanced certifications and various makeup qualifications. Jess is also a full member of PCASA - Permanent Cosmetic Association of South Africa and an Affiliate and Corporate Member of the SAAHSP (South African Association of Health and Skincare Professionals)

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